What was the point of IT again? Why are we doing all of this? We’re doing all of this work, in order to get applications, software, code in the hands of our customers.

That’s ultimately what IT shops are all about, and what this vendor ecosystem is all about. What partners do is help get software running, and put that functionality into the hands of our customers’ customers, so that our customers can make money.

Software is becoming no longer, “This thing that is running in support of the business.” Now software is becoming the business, right?

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